The Situation

"Our sales team was strong, but fully occupied."

G DATA faced a significant challenge: telemarketing in the end-customer segment, especially in the complex area of Managed XDR, tied up internal resources.

The company wanted to relieve its internal sales team without compromising on lead quality.

"Our goal was not simply to increase the number of contacts,
but to generate a reliable, monthly volume of qualified
appointments – real decision-makers relevant to our solutions."

Andy Felbinger
Head of Sales Deutschland, G DATA CyberDefense

The Approach

Partnership, Not Just a Service.
AVESKA as an Extension of the Sales Team

What G DATA values most:
A true collaborative partnership.

"AVESKA has been handling our telemarketing for some time – consistently and with high quality. In a demanding segment like Managed XDR, it is essential to identify the right contacts and address them accurately and professionally.

AVESKA did more than deliver a service – they thought alongside us, coordinated regularly, and helped develop solutions. Not rigid standard processes, but flexible workflows and customised adjustments that make a real difference.

A Collaborative Approach
For G DATA, the partnership is a clear advantage.

Whether on the phone, in person, or at trade fairs, the interaction with AVESKA is always open, honest, and solution-focused. We don’t feel like we are working with an external service provider – but with a team that actively contributes and sustainably improves our internal processes."

Andy Felbinger
Head of Sales Deutschland, G DATA CyberDefense

The Results

HUNDREDS OF NEW CONTACTS AND
REAL CUSTOMER CONVERSATIONS

The AVESKA Client Portal adds real value for maximum transparency and full oversight.

"The time savings thanks to AVESKA were enormous. Even more importantly, we reached companies internally that we could hardly or not at all have reached ourselves.

These leads were not only high in quantity, but also led to concrete conversations, new project ideas – and, in the Managed XDR segment, to actual contracts.

Additionally, the digital, web-based AVESKA Client Portal greatly simplified our daily work. We could respond faster, always had full oversight, and achieved maximum transparency in managing our activities.

AVESKA helped us make our position as a German quality brand visible in a sensitive market and further strengthened it.“

Andy Felbinger
Head of Sales Deutschland, G DATA CyberDefense

G DATA’S RECOMMENDATION
TO OTHER COMPANIES

"Companies that take sales seriously need partners who do more than deliver – they need partners who understand. For us, AVESKA is far more than an external service provider – they are co-creators of our success and a central part of our sales strategy."

Andy Felbinger
Head of Sales Deutschland, G DATA CyberDefense

The AVESKA Client Portal as a Key Success Factor

A tool-supported collaboration that provides transparency, effective control, and planning.

Campaigns can be efficiently planned and individually managed
Checklists are clearly organised
All customer data and conversation outcomes are accessible at any time
Reports are structured and always available

"The portal greatly simplified our daily work. We could react faster, always had full oversight, and achieved maximum transparency in managing our activities."

Andy Felbinger Head of Sales Deutschland,
G DATA CyberDefense